PayPal Orals + Site Visit Multi-Million Dollar Deal Engagement,  IBM
Spatial Design + Campaign Production + Brand Meld + Print + Photography + Award-Winning

The IBM creative team began collocated with the account team a month prior to orals. Synthesizing components of PayPal’s brand (color gradients, messaging, layouts, concepts) with the account team’s value proposition, the creative team defined a visual concept and refined messaging via a set of big ideas: “together we can do it all”; “reimagine finance, reinvest in your customers”; “partnership is an investment”.

Location:
IBM Chennai Delivery Center
Chennai, India

Team:
Kyle Powell, Senior Lead Designer and Team Lead
Kate Jordhamo, Senior Lead Writer and Co-Team Lead
Alicia Gribben, Senior Writer
Matthew Yates, Senior Designer
Nicholas Lewis, Senior Designer
Sunny Shah, Senior Solution Strategist
Max Rienhertsen, Solution Strategist
Justin Morawetz, Deal Coach