Platinum FY17,  DELL Technologies
Package Design + Factory Print Production + Brand + Photography + 3D Rendering

Meet DELL’s new packaging visual identity: Platinum FY17.
This redesign was triggered to elevate packaging at DELL through consistency, improved retail presence, and a better unboxing experience for customers. The new visual identity was applied to DELL’s entire product portfolio, and can be found in most major retailers including Best Buy and Microsoft Centers.

My role in the facelift was to explore, concept, design, and implement a new visual strategy for numerous package archetypes. I created specific graphic and photo guidelines for DELL Packaging Production teams to execute. These guidelines were captured in Platinum FY17 Strategy & Execution booklets.

AWARDED: 2017 gdUSA Package Design Contest Winner
(Electronics + Computers Gallery: DELL/Experience Design Group)

Special Thanks:
Justin Lyles, VP Consumer Electronics
Nat Overholtzer, Sr Industrial Designer
DELL Blue & DELL Brand